17 Lessons From 2 Years of GTM Engineering👇

http://youtube.com/watch?v=7eSWr0KFySQ&feature=youtu.be

What's inside this guide

1. The 3 B2B sales books to read before touching Clay or Claude Code

2. The inefficiency-first mindset (spot it, reverse-demo it, scope it before picking a tool)

3. Where to find GTM chats and communities

4. Why Clay comes before every other tool

5. The tools NOT worth learning

6. Fixing your LinkedIn profile

7. How to land a guinea-pig client for free

8. Building a GTM swipe file

9. Pick one AI wrapper: Claude Code, Cursor, or Codex

10. The complementary tools to learn after Clay (LinkedIn + email automation)

11. Get Clay-certified

12. Realistic timelines (3-6 months, most people are outliers-envy)

13. The 4 questions that tell you if you're actually ready to be a GTM Engineer

14. The 3 career pathways: agency/freelance, agency employee, in-house GTM Engineer

15. Top 10 Projects to Land Your First $2,500 Client

16. Clay Experts Directory

17. Get your client to pay for the tools (the barter play)