Post-call recap from Kellen Casebeer's session inside Unlock GTME. On the live call? Use this to lock it in. Missed it? This is the whole framework in ~5 minutes. Focus of this recap: the 4-step segmentation that every good cold email is built on - Market → Segment → Persona → Angle.

Why this matters

The 4 steps at a glance

Worked example - Education

Run it yourself

60-second checklist

P.S. Here are 2 ways that I can maybe help you:

1. If you want to finally learn modern GTM tools like Clay, Claude Code, n8n, OpenClaw, & Hermes Agent. 👇

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Tim Yakubson

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