There are 5 main ways to build outbound lists, and the right one depends on your ICP (ideal customer profile) and where those prospects “live” online.
https://youtu.be/kX-SHNiqUKQ
- LinkedIn-Based Data (Default for ~80% of cases)
Tools: Prospeo, AI Ark
https://www.youtube.com/watch?v=K2Qwlk1KdCo&t=1319s
https://www.youtube.com/watch?v=FSJZSpIpNew&t=63s
Pros:
- High-quality, accurate job titles (self-updated)
- Best for targeting specific roles (e.g. CMO, COO)
- Easy to scale
Cons:
- Data can go stale
- Limited access to private profiles
- Company data (e.g. industry) is often messy/self-reported
Best for: