Saleque’s Campaign Breakdown:

Email #1: The Cold Email

This is the exact email Saleque sent.

A few things worth paying attention to:

• He leads with research, not a pitch
• He identifies a specific pain point
• He makes a low-risk offer
• He removes friction by doing most of the work himself

Read it once as a prospect.

Then read it again as a marketer.

Email #2: The Cat

Most people would have emailed with a wall of text.

Saleque did the opposite.

He explained the strategy clearly.

Added personality.

Included a memorable visual.

And kept the conversation moving forward.

Remember:

The goal of a cold email isn't to close the deal.